Types of Commercials We Produce
Television Commercials (TVCs)
Broadcast-ready TV spots in 15, 30, and 60-second formats. Concept development, scriptwriting, casting, production, and post — delivered to broadcast specifications for regional and international channels.
Digital Video Ads
Performance-driven video ads for YouTube, Meta, TikTok, and programmatic platforms. Thumb-stopping hooks, platform-optimized formats, and multiple variants for A/B testing and audience targeting.
Brand Films & Documentaries
Long-form brand storytelling that builds emotional connections. Company origin stories, behind-the-scenes features, customer testimonials, and cause-driven content that positions your brand with purpose.
Event & Launch Videos
Product launch films, event recap videos, live-to-tape productions, and keynote highlight reels that extend the reach of your events far beyond the venue.
Our Production Capabilities
End-to-end commercial production under one roof
Creative Concept & Script
Original concepts, storyboards, and scripts crafted by experienced creative directors who understand brand messaging and advertising psychology.
Casting & Talent
Access to professional talent agencies in the UAE and internationally. Casting direction, auditions, and talent management throughout the production.
Full Production Crew
Directors, DPs, gaffers, grips, sound engineers, art directors, stylists, and production managers — complete crews for any scale of production.
Cinema-Grade Equipment
RED, ARRI, and Sony cinema cameras, professional lighting packages, grip trucks, drones, steadicams, and specialized rigs for any creative vision.
Post-Production Suite
Full editing, color grading, VFX, sound design, and music licensing. Broadcast-standard mastering and delivery in all required formats.
Media Distribution
Broadcast trafficking, platform uploading, and media buying coordination to ensure your commercial reaches the right audience at the right time.
Why Choose AICE for Commercials?
UAE Production Expertise
Deep knowledge of filming locations, permits, talent pools, and production logistics across Dubai, Abu Dhabi, and the wider Emirates.
Creative-Led Approach
Every commercial starts with a strong creative idea. We don't just execute — we conceptualize campaigns that resonate with your target audience.
Performance-Minded
Beautiful visuals alone aren't enough. We build commercials with clear calls-to-action, audience psychology, and measurable business outcomes in mind.
Efficient Production
Streamlined workflows that respect budgets and timelines. Multi-format shoots that maximize output from every production day.
Our Commercial Production Process
Discovery & Creative Brief
Brand immersion, target audience analysis, competitive review, and creative brief development. Define the message, tone, and objectives clearly.
Concept & Pre-Production
Script development, storyboarding, location scouting, casting, production design, and detailed scheduling with budget alignment.
Principal Photography
Professional production with full crew, directed performances, multiple angles and takes, on-set review, and backup footage capture.
Post-Production & Delivery
Editing, color grading, VFX, sound design, music, client revisions, broadcast mastering, and delivery in all required specifications.
What Every Great Commercial Needs
Commercial Production FAQs
Let's Create Your Next Commercial
Whether it's a TV spot that reaches millions or a digital ad that converts — our production team is ready to bring your vision to screen.