AICE AgencyCommercials That Sell While They Entertain
From concept to final master, AICE produces commercials for TV, cinema and digital, full-service production in the UAE with scripts that persuade and visuals that compete with the big-budget brands.
Thirty seconds to make them feel something
A commercial is compressed persuasion: one insight, one story, one feeling that attaches to your brand. We start with strategy, who must feel what, then write, cast, shoot and score until the idea lands in half a minute.
Full production under one roof: creative concepting, scripting in Arabic and English, casting, locations, cinematography and finishing, scaled to budgets from founder-funded digital spots to full broadcast campaigns.
Broadcast craft, digital speed
Creative Development
Insight-led concepts and scripts tested against one question: will this move buyers?
Film Production
Cinema cameras, lighting crews and art direction that put real production value on screen.
Casting & Talent
Bilingual casting from our regional talent network, faces your market recognizes itself in.
UAE Locations
Permits, studios and Dubai’s iconic backdrops handled by producers who know the process.
Finishing
Editorial, grade, VFX and sound mix to broadcast standard, masters for every medium.
Performance Versions
Hooks, cutdowns and platform edits so the campaign works as hard on TikTok as on TV.
Production without the chaos
Concept
Strategy, ideas and scripts presented; you choose the story worth telling.
Prep
Casting, locations, permits and shot lists locked in pre-production.
Shoot
Disciplined shoot days that capture the plan and the magic between takes.
Finish
Edit, grade, sound and delivery masters for every screen you’ll ever need.
Agency thinking, production muscle
Strategy-Led Creative
Beautiful and effective, every creative choice traces back to a selling idea.
Budget-Honest Production
We design the concept to your budget and put every dirham visibly on screen.
Bilingual Storytelling
Arabic and English versions conceived together, not translated after the fact.
One Accountable Team
Concept, shoot and post under one roof, no coordination tax, no blame games.
Frequently Asked Questions
Digital-first spots with lean crews start accessible; broadcast productions with casting, locations and heavy post scale up from there. Tell us your budget honestly and we’ll design the strongest possible concept within it, that’s the craft.
Typical timeline: one to two weeks of pre-production, one to three shoot days and two to three weeks of post, four to six weeks door to door.
Yes, our producers manage location permits, drone permissions and studio bookings across Dubai and the Emirates. It’s paperwork we do weekly.
That’s how we plan every board: hero film plus hooks, verticals and cutdowns captured in the same production, multiplying your media mileage from one budget.
Through AICE’s marketing teams, yes, TV buying, YouTube, Meta, TikTok and DOOH placement with performance reporting, so production and distribution pull together.