AICE AgencyGet Your App Discovered, Downloaded, Kept
AICE’s App Store Optimization gets your iOS and Android apps ranking for the searches that matter, converting store visitors into installs and turning installs into engaged users.
The best app loses if nobody finds it
Seventy percent of app installs start with a store search, yet most apps ship with untested titles, generic screenshots and keyword fields full of guesses. We treat your store listing like the storefront it is: researched, designed and continuously tested.
From metadata and visual asset optimization to ratings velocity and localization for Gulf audiences, every element is tuned, then proven with A/B experiments in Google Play and Apple’s Product Page Optimization.
Every lever of store performance
Keyword Optimization
High-volume, winnable queries mapped to your metadata across both stores.
Creative Optimization
Screenshots and preview videos designed and A/B tested to lift tap-to-install.
Ratings Engine
In-app prompts timed to happy moments drive rating volume and velocity.
MENA Localization
Arabic listings that unlock the region’s fastest-growing app audiences.
Store Analytics
Impression-to-install funnels tracked weekly; experiments logged and compounded.
Launch Strategy
Pre-launch keyword plans and featuring pitches for new apps and major updates.
Optimization as a habit, not an event
Audit
Store listing, keyword rankings and competitor conversion benchmarks assessed.
Optimize
Metadata rewritten and creative redesigned against research, not opinion.
Test
Continuous A/B experiments on icons, screenshots and copy find compounding wins.
Grow
Rankings, conversion and retention loops reviewed monthly with clear next bets.
ASO that plays the whole funnel
Conversion Obsessed
Rankings mean nothing if visitors don’t install. We optimize the click and the convert.
Gulf App Market Insight
We know what MENA users respond to in visuals, copy and social proof.
Paired With UA
ASO synchronized with your paid user acquisition for lower blended install costs.
Always-On Testing
Stores, competitors and algorithms shift monthly, so does our optimization.
Frequently Asked Questions
Same philosophy, different algorithms. App stores rank on metadata relevance, install velocity, ratings and engagement. We optimize those signals directly within Apple’s and Google’s rules and the conversion craft is arguably even more visual.
Metadata changes show ranking effects within days to weeks; conversion tests need traffic to reach significance. Most apps see meaningful install growth within 4–8 weeks of systematic optimization.
In MENA, hugely. Arabic-localized listings routinely lift regional conversion 30–50% and competition for Arabic keywords remains far thinner than English, a genuine arbitrage for apps targeting the Gulf.
Yes, pre-launch keyword strategy, creative production, ratings plan and featuring pitch. Launching with ASO baked in beats retrofitting it after the install graph flatlines.
Through our performance marketing team, yes, Apple Search Ads, Google App Campaigns and social UA, coordinated with ASO so paid and organic reinforce each other.